Coffee Statistics Over Coffee
Author: Rob Date Posted:17 March 2015
You probably have better things to talk about over coffee, but just in case there's a lull in the conversation, you can always pull out some coffee statistics to get things rolling again. Here are some good conversation starters.
"Did you know coffee consumption is on the decline in Australia?"
A statement like this could be the beginning of a heated debate, so you'll need to be well-armed with information. Apparently, it's true. Coffee consumption has decreased from 10.2 to 9.2 cups per week, according to Roy Morgan Research. Does that mean Australians are switching back to tea or could there be another reason?
The article goes on to suggest other reasons why coffee consumption seems to be in decline in Australia. Probably because they were drinking coffee they made in an espresso machine, the authors speculated that it might be because "we are drinking a stronger brew". Being statisticians, they went on to defend their argument. The numbers of Australians who go to cafes for their coffee increased by 2 percent between 2009 and 2013. More tellingly, the number of people who own coffee machines has "shot up, from 28 percent in 2009 to 34 percent in 2013."
"Did you know that parents drink more coffee than singles?"
That statement will raise eyebrows amongst your single friends, who probably get together over cappuccinos or espressos at least a couple of times a week. The statisticians at Roy Morgan have the evidence to back you up, though. The average consumption of singles is just 7.2 cups compared to the 9.6 cups parents drink per week. Even more interesting is the fact that the older your children are, the more coffee you are likely to drink. If your children are:
●0-2 years old, you drink 8.8 cups per week
●3-5 years old, you consume 9.1 cups every week
●6-8 years old, you're up to 9.4 cups each week
●9-11 year old kids take you to the 9.8 cup mark
●12-15 years of age, you are drinking 10.3 cups of coffee on average per week
Faced with the statistics, it will be up to you and your coffee drinking partner to discuss why this might be the case. Do you agree with Roy Morgan's Group Account Manager for Consumer Products, Angela Smith who wrote: "Our data shows that older people drink more coffee, and parents of older children are typically older than those of infants. Mind you, their extra caffeine requirements might also be linked to the sleep they lose through lying awake at night, worrying about where their kids are or what they’re up to on Snapchat"? Perhaps it's a little of each.
One statistic we weren't surprised by at the Blue Pod Coffee Company was the increase in numbers of people who own coffee machines. We would also like to point out that coffee pod machines like the ones we offer and espresso machines are selling at a faster rate than ever before. Australians may not drink quite as many cups of coffee as we used to, but we drink better coffee than in the past.