Coffee and Cuisine: The 2014 Lavazza Calendar
Author: Rob Date Posted:11 February 2014
The Lavazza name has always been associated with the world’s finest coffee blends. In fact, Lavazza is associated with the finest of everything. There’s a reason for this.
Since Luigi Lavazza founded the company in 1895, it has been dedicated to uncompromising quality and taste. This extends to Lavazza coffee machines and even the company calendar.
Lavazza chose renowned photographer Martin Schoeller to create their 2014 calendar. A former assistant to Annie Liebowitz, Schoeller has his own unique and whimsical style of photography that captures the spirit of the great chefs of the world without including a single static shot of one of their dishes.
The calendar cover, “Visions”, is a portrait of Ferran Adriá. Former head chef at elBulli at Roses on the Costa Brava, Adriá is universally acknowledged as one of the world’s best chefs. Schoeller captures the imagination that inspires Adriá perfectly in his photograph of the chef with his head inside a giant bubble. Fresh fruits and vegetables float around him, as if ready for him to pluck out of space and use as ingredients in a culinary masterpiece.
Massimo Bottura, chef patron of Osteria Francescana, is featured on the January-February page of the 2014 Lavazza calendar. Listed as one of the top 5 of the World’s 50 Best Restaurants by Michelin since 2010, Osteria Francescana’s status is testament to the skills of Massimo Bottura. In this whimsical portrait, Bottura takes a moment from stirring an old-fashioned pot to peer at the camera over his glasses. What appear to be recipes float in the air behind the chef and his lovely assistant is doing some reading at his side while holding a cup of Lavazza coffee.
Michel Bras and his son, Sebastien, run Restaurant Bras and a hotel in Laguiole, Aveyron. Their restaurant has earned three Michelin stars for 15 consecutive years. Michel Bras is featured on the March-April page of the Lavazza calendar standing in a field of flowers enjoying a cup of Lavazza espresso. Surrounded by butterflies and with a garland of flowers around his neck, it looks as if Bras’ culinary skills have earned him a spot in chef’s heaven.
Davide Oldani holds a unique position in the ranks of the world’s top chefs. His Ristorante D’O in Comaredo, near Milan, offers gourmet meals at a third of the price of comparable restaurants elsewhere. Oldani appears on the May-June page of the 2014 Lavazza calendar preparing a dish in the middle of what looks like a rice paddy. Three gorgeous assistants, one of whom is taking a break with a cup of Lavazza coffee, surround him.
July-August, aptly titled “Fresh Fish”, features a portrait of celebrated Italian chef Antonino Cannavacciuolo, who is touching the tail of a beautiful mermaid. The mermaid, naturally, is enjoying a cup of Lavazza.
Carlo Cracco is the chef at Cracco Peck in Milan. Often described as the “supreme exponent of Italian cuisine,” he stands upon a mountaintop on the September-October page holding a cup of Lavazza in one hand and an egg in the other. A chicken sits on his arm like a falconer’s falcon.
The calendar concludes with another portrait of Ferran Adriá, together with his brother, Albert. “Balancing of taste” shows Ferran balancing on a stack of chairs while Albert walks a tightrope juggling vegetables. Ferran’s outstretched hand suggests he is magically helping the whole picture stay in balance.
Do you have a few minutes to spare? Make a cup of Lavazza in your Blue Pod espresso machine, sit down, and have a look at the 2014 Lavazza calendar at your leisure. The delightful photographs will be a perfect accompaniment to your coffee. While you’re there, you can have a look at past Lavazza calendars as well. Every one of them is a classic in its own right.