Certified Rainforest Alliance Coffee

Lavazza introduces it's Rainforest Alliance Certified Coffee

The Rainforest Alliance, original pioneer of the concept of certified sustainable coffee, and Lavazza have gotten together to help farmers in remote villages in Colombia, Honduras, and Peru to improve their quality of life along with the coffee they grow.

Believing that good farming practices can produce top quality beans, better prices for farmers, sustain rural communities, and help conserve the rainforest all at the same time, the duo is helping to guide coffee producers with farming, training, and capital.

The project has seen investment in each of the three regions - improving housing, schooling and medical facilities. ¡Tierra! coffee from Lavazza, is sourced solely from these communities.

Farmers learn how to protect wildlife habitat, plant trees, combat pests without dangerous pesticides, rebuild houses, replace inefficient old mills with modern machines that use far less water and control pollution, compost organic wastes, implement worker health and safety programs, and plant protective buffer strips along streams.

The result of all this is Lavazza ¡Tierra!, an Excellent 100% Arabica coffee made by blending green coffees exclusively from the communities involved. It is characterised by its aromatic notes and floral sweetness, together with good body.

This is a product that boasts complete traceability: Exclusive to Lavazza BLUE. Now available from the Blue Pod Coffee for